Prospector - a leading B2B sales intelligence platform built for the IRD Group and the Australian market - turning deep commercial data into qualified leads, market insights and the decision-makers worth calling.
Over a 6-year collaboration, I led the product's evolution from a manual database search tool into a multi-platform ecosystem that guides users from prospecting to closing deals.
Developing a product over six years is a journey of continuous adaptation. As the product grew, the design strategy evolved to solve emerging business problems, consistently shifting user behavior toward a more effortless, automated workflow. Here is how the product transformed:
The initial goal was to empower users to find the perfect sales opportunity.
Designed a powerful engine allowing users to filter millions of records.
Focused on highlighting "Business Insights" (e.g., new hires, mergers) which serve as the perfect conversation starters for sales reps.
Reduce manual daily work and increase user retention.
A subscription-based logic where users save their search criteria and have highly relevant leads pushed directly to their inbox or dashboard - eliminating repetitive daily searches and turning "searching" into "being notified".
A single place to manage everything - saved searches, watched prospects and alerts - where users can organise, group and keep track of all their activity in one dashboard.
Expand the product from a static data provider into a full-funnel workflow platform.
A Kanban-style module to organise leads into outreach campaigns and track progress from first touch to booked meeting.
A mobile companion for on-the-go calling. Calls made on mobile automatically sync statuses back to the web Campaign Manager, closing the analytics loop.
Modernise the platform and drastically reduce the time to value.
Replaced fragmented search bars with a single, natural-language query - "What are you looking for today?". The system intelligently routes the user to the right Search Builder tab, keyword results, or the AI Chat.
Conversational data querying plus an AI Email Writer that automatically drafts personalised outreach based on the prospect's specific business insights - dramatically speeding up the sales workflow.
Empower the internal research team to maintain data quality efficiently.
A B2B tool is only as good as its data. I designed custom internal interfaces for the IRD research team to input insights, manage user accounts and clean data with high efficiency.
I relied on continuous feedback and heatmap analysis to find and remove internal friction - keeping the data pipeline fast and accurate.
Over six years of close collaboration with the team, we systematically evolved Prospector from a basic search engine into a full-funnel ecosystem that supports users through every stage of closing a deal. The platform remains a living product, continuously refined and scaled to meet the ongoing demands of modern sales workflows.