AI-powered kiosk in E. Wedel's Chocolate Factory
Interactive kiosk to design own Ptasie Mleczko® packaging in 60 seconds
Interactive kiosk to design own Ptasie Mleczko® packaging in 60 seconds
In October 2024, Wedel opened a new, immersive Chocolate Factory museum in Warsaw to celebrate its 170+ years of heritage. Our task: a playful kiosk app that lets visitors customize the iconic Ptasie Mleczko® and take it home as a souvenir.
Constrained personalization: Allowed user customization while locking key brand assets (e.g., logo) to preserve Wedel's identity.
Content moderation: Implemented safeguards to block inappropriate user-generated designs.
Joyful and intuitive interface - Designed a fun, intuitive interface optimized for rapid creation.
Instant satisfaction - Delivered a quick sense of achievement by letting users build a unique design in under a minute.
Universal usability - playful, intuitive interface accessible to all age groups.
Seamless experience - effortless, engaging experience regardless of the user's age.
Stakeholder workshops and on-site museum research mapped what could be customized; a printing analysis set the boundaries.
Insights became clear needs and goals, framed as "How might we" questions on brand safety, all ages, and a memorable souvenir.
Explored themed collections, a guided flow, and AI-generated backgrounds for unlimited creativity.
Validated collections with an illustrator, chose a pre-generated AI library over live prompts, and simplified stickers for every age.
Users start by selecting a preferred packaging theme - choosing from ready-made collections inspired by Wedel's factory history and heritage, or defining a favorite design style as a starting point.
After selecting a style, users define the key elements they want, and Wedel's AI-powered designer generates six tailored graphics from their choices - with a library of 6,000 illustrations to explore and find the perfect design.
Users choose a background for their packaging, and the selected design instantly appears behind the brand's band and logo - giving real-time feedback on how the illustration fits.
Users personalize their packaging with text - picking a predefined message or writing their own words for a unique, personal touch.
Users add stickers they can resize, rotate, and arrange freely; some areas (e.g. the logo) are restricted to protect brand integrity, and clear visual feedback keeps it smooth and intuitive.
The app generates a digital postcard with a 3D model of the packaging - a digital keepsake showcasing every detail, sent to the user's email as a lasting memento of the visit.
Each design collection (Chocolate Factory, Ptasie Mleczko, Warsaw) comes with a handcrafted set of illustrations. AI styles extend this library infinitely - generating new backgrounds from visitor-selected motifs and palettes while maintaining visual consistency with the E.Wedel brand.
Instead of generating images in real time, we created a curated collection of AI-driven packaging backgrounds. After multiple iterations, the final AI prompt produced 6,000 visuals aligned with the client's layout and brand aesthetics.
people visited the Wedel Museum in the first three months and were able to try our solution
interactive kiosks, remotely managed, equipped with Flutter Desktop app
to deliver Flutter Desktop app from concept to launch
The application generates a digital postcard featuring a 3D model of the user's customized packaging - a personalised digital souvenir carrying the Wedel brand far beyond the museum walls.
This project successfully blended creativity with brand integrity, allowing visitors to design personalized Ptasie Mleczko® packaging in a seamless and engaging way. By combining intuitive design tools, AI-generated backgrounds, and interactive elements, we created an experience that is accessible, visually captivating, and deeply connected to Wedel's heritage, making it a standout attraction at the Chocolate Factory.
